Spotify Technology (NYSE: SPOT) signed an exclusive sponsorship with Riot Game’s League of Legends.” Spotify will be the exclusive acoustic service provider for all LOL articles.

Everything you Need To Know: Based on Variety, Spotify signed its very first worldwide paid sponsorship price to gain access to the enormous fan base of “League of Legends.” The multi year sponsorship will school seriously on content on around the League of Legends World Championship in Shanghai, China (Sept. 25 to Oct. 31).

A nine part podcast referred to as Untold Stories: Top Moments From Worlds will be showcased on Spotify along with playlists and a look at the new world anthem for the title.

Why It’s Important: Last year’s League of Legends World Championship had 21.8 million typical viewers. Spotify is going to get banner positioning in the course of LOL broadcasts. On Spotify, LOL’s tracks are actually listened to five million times a month.

Spotify has been concentrating on expanding the podcast enterprise of its. The business enterprise has 299 million month active users and 138 zillion premium subscribers. In the next quarter, 21 % of MAUs listened to podcasts.

What’s Next: Spotify is going to launch The Joe Rogan Experience podcast as a wedge premium in September. The company is actually forecasting having to deal with 328 million to 348 million MAUs by the end of the fiscal 12 months.