Category: Value Creation Tech
Marketing Attribution Across Devices: How to Measure Impact on Mobile, CTV, and Gaming Platforms
We’re in the era of multi-device touchpoints, with the average person using 13-14 connected devices (Telecoms) and numerous attribution models that don’t necessarily help secure organic growth or increase return on investment (ROI). And even then, it’s not always the marketing attribution models that are the issue. The average customer interacts with 6.5 touchpoints, with…